Privacy Policy

The following sets out the details of South East Dance Limited’s (SED) privacy policy in relation to information collected and used for marketing communications, fundraising, and reporting to our funders.

What information do we collect from you?

The data we collect may be personal data and may include your information including but not limited to your name, email address, postal address, year of birth and interests. 

How do we collect information from you?

We collect the personal data that you may volunteer via: our website’s mailing list sign up form, online surveys, audience/artist/participant surveys, contracts and hire agreements, and when booking tickets for South East Dance events.

How will we use the information about you?

The personal data collected will be used by us for the following purposes: 

  • For market research purposes
  • Compiling statistical reports to our funders
  • Inviting you to support our work
  • To send you promotional or marketing information (when consent has been given)

Will your personal data be shared with third parties?

Under no circumstances will we ever sell personal data to anyone.

In accordance with our Arts Council England funding agreement, we aggregate anonymized data to report to partners and funders we actively work with, e.g. a venue where you may attend one of our workshops unless you ‘opt-out’ of this data sharing. We provide an ‘opt-in’ option for members of our mailing list at the point of sign up and in subsequent surveys where you may tell us if you do not give your permission for us to share your data in this way.


We do not give you the option of using a secure transmission method to send us your personal data. We have implemented security policies, rules and technical measures to protect the personal data that we have under our control from:

  • Unauthorised access;
  • Improper use or disclosure;
  • Unauthorised modification.

All our employees and data processors, who have access to, and are associated with the processing of personal data, are obliged to respect the confidentiality of your personal data.

Rights for access to personal data

Under certain circumstances, you have rights under data protection laws in relation to your personal information, as follows:-

a) Request access to your personal information

You have a right to request a copy of the personal information that we hold about you. Please use the contact details at the end of this policy if you would like to exercise this right, or any of the rights listed below.  If you are a European citizen and consider our use of your personal information to be unlawful, you have the right to lodge a complaint with the UK’s supervisory authority, i.e. the Information Commissioner’s Office.

b) Request correction of your personal information

You have the right to request that we correct the personal information we hold about you, although we may need to verify the accuracy of the new information you provide to us.

c) Request erasure of your personal information

You have the right to request that we delete or remove personal information where there is no good reason for us continuing to process it. Please note that we may not always be able to comply with your request for erasure if there are specific legal reasons- which will be notified to you at the time of your request.

d) Object to processing of your personal information

You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

e) Request restriction of processing your personal information

You have the right to request that we suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

f) Request transfer of your personal information

You have the right to request that the personal information we hold about you is transferred to you or to a third party. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

g) Right to withdraw consent

In circumstances where we are relying on your consent to process your personal data, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Please also note the following:-

No fee usually required

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond 

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Opting out

We will always keep your rights and interests at the forefront. You have the right to opt out of any of this processing at any time. If you wish to do this, please email 


South East Dance is a registered charity (1064900/00). We fundraise from individuals, companies and foundations who want to support our mission of strengthening, enlivening and reimagining dance in the UK and beyond by:

supporting dance professionals to develop their skills and realise their creative potential
presenting bold, progressive and socially relevant new work
inspiring people to get more actively involved in dance - promoting the exhilaration, the health, the wellbeing and the social benefits of dance

As public funding sources are increasingly under pressure, fundraising is a vital component in ensuring both South East Dance’s future, and the impact of our work.

In pursuit of our Fundraising aims, we may use information about you (including for instance where you live, your age and other demographic information) to help us to understand your interests and preferences. We may also use publicly available information about you from sources such as public registers, online (for instance, LinkedIn or Companies House) or the electoral roll. We do not currently use third-party researchers or profiling companies for this but we may choose to do so in the future.

We use our legitimate organisational interest as the legal basis for communications with you by post and email. In the case of postal mailings, you may object to receiving these at any time using the contact details at the end of this policy. In the case of email, we will always provide you with an option to unsubscribe in every communication. We may also contact you about our work by telephone however we will always get explicit consent from you before doing this.

You have the right to object to and opt out of any communications we have with you at any time by contacting us using the details at the end of this policy. 

Children, Young People and Vulnerable Adults

Working in partnership with children, young people, vulnerable adults, their parents, carers and other agencies is essential in promoting our participants’ welfare and in helping them to be responsible in their approach to privacy.

The use of information technology is an essential part of all our lives; it is involved in how we as an organisation gather and store information, as well as how we communicate with each other. It is also an intrinsic part of the experience of our children, young people and vulnerable adults, and is beneficial to all. However, it can present challenges in terms of how we use it responsibly and, if misused either by a child, young person or a vulnerable adult, can be actually or potentially harmful to them.

If you are age 16 or under, a parent or guardian’s permission will be required before providing any personal information. We will always require their signature on any documentation.

In cases where an adult has given another person permission to speak on their behalf, for instance, a carer, South East Dance will ask this person to give consent for South East Dance to hold the adult’s personal data, as well as proof of permission given and proof of identification.

External links

Pages on the South East Dance website include links to relevant content within, as well as to external sites. External links are selected and reviewed when the page is published. However, South East Dance is not responsible for the content or accessibility of external websites. The inclusion of a link to an external website from is not an endorsement of that website or the site's owners (or their products/services). 

This policy was last updated on the 17 July 2019