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Audience Ambassador Programme

South East Dance has launched the fourth round of its acclaimed Audience Ambassador scheme, praised by ACE as a case study for innovation in audience development.

The mission of the scheme is to introduce people to contemporary dance through a series of informal meetings with artists; inviting them to dinner with fellow audience ambassadors, behind the scenes rehearsals and culminating with attendance at the final performance.  Collaboration over the creative process can give incredible insight to both the performer and the audience member and we have found that participants in the scheme have found the venture to be such a revelation that they become repeat attenders and some of our biggest advocates.

This round sees award-winning choreographers  Igor and Moreno invite our ambassadors to observe the development of their ground breaking new dance show ‘Smoke’, a multi-sensory exploration into how our perception is enhanced or curtailed with the introduction of sounds, smells, elements and touch.

If you are interested in becoming involved in our audience ambassador scheme, please contact Madeleine Wilson at madeleine.wilson@southeastdance.org.uk by 20 June.  The only qualification we require is that you have NO previous experience of contemporary dance. 

Check out some of our previous ambassadors and their reactions to the scheme.


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